An ancient African proverb states: “If you want to go fast, walk alone. If you want to go far, walk together.” This pretty much underpins who we are as growers.
Central to our growth model is building supply volumes, so we’re always scouting for new growers who share our ethos and strict commitment to our grower code. This helps us maintain the product quality and service ethic that differentiates us not only from our competitors, but from the industry norm.
By building a new business model based on mutual support and tight collaboration, we’re not only narrowing the gap between producers and retailers, but also creating the scale we envisage for the industry, for maximum returns and long-term sustainability.